USC Rally Towels
While die-hard fans of football, baseball, and hockey may know and love and own several different rally towels from championship seasons, not everyone knows what they are much less how they’re used.
History of Rally Towels
In 1975, the Pittsburgh Steelers battled the Baltimore Colts in the NFL playoff game leading up to that year’s Super Bowl. With hopes of packing the stadium with Steelers fans, the Terrible Towel was born – custom rally towels with the words Terrible Towel printed in black on a yellow background. These were given to fans for free as they entered at the gates of the stadium.
As the Steelers players ran onto the field, the fans erupted in a roar, the entire stadium waving their Terrible Towels in support of their beloved team. The Steelers won the playoff game and moved on to win Super Bowl X versus the Dallas Cowboys. The tradition of the Terrible Towel was born, and many NFL teams jumped on the idea, providing free rally towels to their fans as well.
Rally towels are now a common sight at sports venues such as Major League Baseball parks, NBA Basketball games, and NFL stadiums. Most NCAA college sports also adopted this fun fan tradition. Tune into any major game on television and at critical moments, you’ll see fans waving their rally towels as they cheer.
More Than Just Fan Gear
Custom rally towels made the leap from fan paraphernalia to promotional products once businesses realized the potential marketing reach these custom towels offered. Major sponsors of professional teams had long since used the easily printed towels as a far-reaching advertising tool to promote their brand, their logo, and their message. Smaller, more local businesses began to see the value in this simple advertising method and promotional towels began appearing in local communities, such as at charity golf events, road races, and even at high school sporting events. With the availability of wholesale rally towels online, the market and demand for these fun fan items are greater than ever.
Unique Ways to Use Promotional Towels
Custom towels aren’t limited to just sporting events and athletic venues. One of the most recent ways these towels are being used is as wedding favors. The happy couple has a custom message, the date of the wedding, even an image, printed on a themed towel that matches their wedding colors and each guest receives one. As the couple enters or leaves the receptions, the guests can rally for the happy couple, waving their towels over their head.
Internally, businesses can use order wholesale rally towels for their employees, both as a way to engage and encourage a positive company culture, or simply for practical purposes, such as for workers in the trades who may appreciate having a towel to wipe their face or hands after a tough job.
Whether you’re managing a sporting event, or you’re a business looking for advertising space, or you’re a wedding or party planner seeking a one-of-a-kind party favor, RallyTowels.com can meet your needs. Contact us today!
